Inappropriate Reefer is a saltwater reef aquarium YouTube channel that I created back in 2015 to document my journey in this often challenging hobby. Since then, this YouTube channel has garnered over 75K subscribers, with its accompanying Instagram account hovering around 55K followers.
Youtube
This YouTube channel developed very organically. I had been casually sharing videos of my reef aquarium on my [then] main YouTube channel, but as I started a new aquarium build, I decided to create a dedicated channel to document the process. Over time, this channel took on a life of its own, expanding to cover other topics such as interviews, public aquariums, product reviews, events, and opinion pieces.
Over the years, I learned to shoot and edit my own weekly videos, create thumbnails that drive engagement, set up and run livestreams and podcasts across multiple platforms, and negotiate deals with companies. However, what I’m most proud of is growing as a responsible steward for this unique hobby and the ocean.
Never trade Authenticityfor Relatability.
Instagram
While I publish long-form videos on YouTube, I turn to Instagram for photos, short-form videos, and greater engagement with my community. As every social media creator / manager will tell you, Instagram has its own set of rules and best practices that are constantly evolving.